Staying on the Cutting Edge

It takes tons of constant tweaking and updating to stay on top of the ever-evolving world wide web. A lot has changed on since my last tech update in September. Here are just some of the highlights of how we are improving the user experience on the site:

Now Accepting Amazon Payments

Checkout by Amazon

We now accept payments through Checkout by Amazon. This payment method is a quick, easy and secure way to checkout using your existing Amazon account. I’m going to give you a quick walk-through to show you how easy it is:

When you’re ready to checkout, click this button on the shopping cart page: Checkout by Amazon Button

A secure login window for Amazon will open:

Login to Amazon

Once you log into Amazon you will be taken to our secure checkout page where you will select your billing and shipping information on file with Amazon:

Amazon Address Book
Amazon Payment Method

Finally, hit the submit button and your order will be in our system and on its way to you in no time!

Mobile website

Our mobile website for smartphones is entering the final phase of development and testing. The mobile site will have our entire product catalog plus our informational pages (like Tahoe Info) and blog optimized and streamlined for your mobile device.

Once the mobile website launches you will be able to browse and shop the site from anywhere your phone gets data service. Forget something on your camping trip or need to resupply during your PCT thru-hike? If your phone has bars and you have a shipping address we can get you the gear you need out in the field… coming soon to a smartphone near you.

Internet Retailer 2011 recap

A couple weeks ago Dave and I went down to San Diego for the Internet Retailer Conference and Exhibition. We attended several great seminars on how to improve the user experience on the website utilizing the latest web technologies and best practices. We also spoke with a bunch of third-party service providers that can help us improve the usability and functionality of our web services.

By the end of the conference our heads were swelling with tons of information and new ideas to improve the site. We have already started implementing and integrating some of these improvements and there will be many more over the next few months. Check back often for lots of new improvements and a better, faster, more robust

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