This is great! Innovative Sports Network, a marketing firm based in San Diego, just published an interview with Tahoe Mountain Sports. It highlights our “innovative” retail sales strategies and goes behind the scenes at TMS to paint a picture of how we attract (and keep) our customers. From Affiliate Linking and managing multiple social networks to our HazMat shipping capabilities and the “personable” touch added to customers’ shopping experiences, Jason really dug deep and came up with the goods. Thank you, Jason Weinert of ISN, for sharing this!
“What makes your online retail store stand out among the masses? As with any online retailer, something must be unique about an advertisement to catch my attention and keep my attention long enough to eventually click a tab that reads ‘proceed to checkout’. Most always that unique characteristic is the best bang-for-buck we can find when comparing prices online. The second reason most people land on a retailer’s webpage? Product Availability. If only one distributor has the Extra Small trail running jacket you need in the Bright Yellow hue you’re after, they’ll end up with your business in the end. And finally, Customer Loyalty. But with the number of online retailers vs. shoppers nowadays, how often do you really feel compelled to consistently support the same vendor? Rarely, if ever, I’m sure. I found Tahoe Mountain Sports online while conducting a…”
Adam Broderick manages the web content at Tahoe Mountain Sports. When he is not in the office, he tries his best to be in the field doing something awesome.