Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives and friends since college, couldn’t find a pair of ski pants that could hold up to the kind of skiing they were doing. Their first products, which debuted in 2005, were the super-tough Cactus Pant and the aptly named Black Coat (which, yes, came in just one color). It was a trial-and-error process, but soon, they started fine-tuning the gear and developing a small following of core skiers. In the years since, they’ve built a collection of men’s and women’s outerwear that suits the needs of modern skiers. Flylow was born in the mountains and that’s where it remains today.