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Over 40 Years of Innovation and Exploration

The North Face is named for the coldest, most unforgiving side of a mountain. They have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was there in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

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Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.

Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.

By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.

Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

There's little telling what the next 40 years hold for TNF. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring

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The North Face Quantum Short - Men's The North Face Quantum Short - Men's
$44.95
The North Face Ampere Hoodie - Men's The North Face Ampere Hoodie - Men's
$49.95 more colors available
The North Face Ampere Short Sleeve Crew - Men's The North Face Ampere Short Sleeve Crew - Men's
$39.95 more colors available
The North Face Almatta Short - Women's The North Face Almatta Short - Women's
$44.95 more colors available
The North Face GTD Shortsleeve - Women's The North Face GTD Shortsleeve - Women's
$39.95 more colors available
The North Face Larisen Linen Short - Women's The North Face Larisen Linen Short - Women's
$44.95 more colors available
The North Face T Lite Tank - Women's The North Face T Lite Tank - Women's
$37.95 more colors available
The North Face Short Sleeve Skycrest Tee - Women's The North Face Short Sleeve Skycrest Tee - Women's
$24.95 more colors available
The North Face Aurora Top - Women's The North Face Aurora Top - Women's
$39.95 more colors available
The North Face Harper Tank - Women's The North Face Harper Tank - Women's
$29.95 more colors available
The North Face Emerson Pullover Hoodie - Women's The North Face Emerson Pullover Hoodie - Women's
$59.95 more colors available
The North Face Aphrodite Woven Pull-on Shorts - Women's The North Face Aphrodite Woven Pull-on Shorts - Women's
$49.95
The North Face Waterproof Daypack The North Face Waterproof Daypack
$79.95
The North Face Horizon II Convertible Pant - Women's The North Face Horizon II Convertible Pant - Women's
$64.95
The North Face Storm Waterproof Hiking Boots - Boy's The North Face Storm Waterproof Hiking Boots - Boy's
$74.95
The North Face Storm Waterproof Hiking Boots - Girl's The North Face Storm Waterproof Hiking Boots - Girl's
$74.95
The North Face Hedgehog Hiking Shoes - Boy's The North Face Hedgehog Hiking Shoes - Boy's
$49.95
The North Face Hedgehog Hiking Shoes - Youth The North Face Hedgehog Hiking Shoes - Youth
$49.95
The North Face Fuse Uno Jacket - Men's The North Face Fuse Uno Jacket - Men's
$398.95
Sale Price $239.35
The North Face Point Five NG Pants - Men's The North Face Point Five NG Pants - Men's
The North Face Plasma Thermoball Hooded Jacket - Women's The North Face Plasma Thermoball Hooded Jacket - Women's
The North Face Surge II Charged Recharging Laptop Backpack - Closeout The North Face Surge II Charged Recharging Laptop Backpack - Closeout
The North Face Fuse Brigandine Ski Jacket - Men's The North Face Fuse Brigandine Ski Jacket - Men's
$498.95
Sale Price $299.35
The North Face Ultra Fastpack Hiking Shoes - Women's The North Face Ultra Fastpack Hiking Shoes - Women's
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